The African Tourism Union is a membership organization made up of 20 African countries Bureau of Tourisms and Trade and growing. We have come together to be able to properly promote tourism and investment in Africa. The African Tourism Union was formed to fill a huge void in the African tourism market. In 2019 African Americans spent $20 billion in international travel. Less than 2% of that went to Africa.
We look to change this.
There are multiple reasons why this is, but the biggest one is that it's not on the our radar. Most African countries do not have the money to market effectively within the United States. So therefore we don't see the great places to visit or all the activities to do on the continent. We are embarking on a mission to change this. We have formed a coalition of African nations who will work together to shine a light on Africa and all that it has to offer. We plan to leverage this platform to boost tourism, harnessing it's protentional to catalyze economic growth across the continent.
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