About Us

The African Tourism Union (ATU) is a premier organization dedicated to promoting Africa as a top global destination for tourism, trade, and investment. We serve as a bridge between African nations and the international community, fostering economic growth, cultural exchange, and sustainable development.

Our mission is to position Africa as a leading global tourism and investment destination by connecting businesses, governments, and stakeholders with opportunities that drive economic prosperity and development.

ATU offers comprehensive advisory services in three key areas:

• Tourism Advisory: Promoting African destinations through strategic partnerships with media outlets such as Sinclair Broadcasting/ABC Good Morning Washington. We work with tourism boards and governments to showcase the continent’s rich culture, landscapes, and experiences.
   
• Project Advisory: Assisting in the financing and structuring of large-scale infrastructure projects across Africa. We connect investors with opportunities in sectors such as hospitality, energy, and technology, ensuring regulatory compliance and risk assessment.
   
• Small Business Advisory: Supporting African businesses looking to expand into the U.S. market and vice versa. We provide expert consulting on trade agreements, market entry strategies, and financial planning to help businesses thrive internationally.
   

• Strong Industry Partnerships: We collaborate with key stakeholders, including governments, media houses, and financial institutions, to drive impactful initiatives.
• Global Network: Our extensive network spans across Africa and the international business community, offering unparalleled opportunities for collaboration and growth.
• Proven Expertise: Our leadership team consists of seasoned professionals with decades of experience in tourism, finance, international trade, and economic development.

• Curtis Smith Jr. - Founder/CEO - Visionary Leader in Pan-African Business & Development
• Charles Debow III – President & CEO, National Black Chamber of Commerce
• Vaneesha Dutra, Ph.D. – Finance professor and investment expert
• H.E. Hilda Suka-Mafudze – African Union Ambassador to the U.S.
• Eric Henderson – International trade and investment strategist

At ATU, we believe in the power of tourism and investment to drive economic transformation across Africa. Whether you’re a business looking for new opportunities, a government seeking strategic partnerships, or a traveler eager to explore Africa’s beauty, we invite you to be part of our mission.